The Robinson Crusoe 389 project was initiated in September 1994 with the motto "Books Along the Walls". Since then, although it has existed within and operated according to the rules of the wider business environment, the bookshop has functioned as a private foundation prioritizing hard work and commitment.

Robinson Crusoe 389 has since then perhaps become –just like the Markiz patisserie, or the Emek Movie Theater– a response to the question "What is a cultural asset?" or the kind of place you miss when it is gone. Robinson Crusoe 389 has evolved into an establishment, which cannot be explained only via the ownership of its partners.

In recent years, Beyoğlu has witnessed relentless construction and transformation, with rents and other expenses skyrocketing. In the face of the ensuing cash shortage, Robinson Crusoe 389 has now organized a sales campaign with the slogan "Pay now, buy later".

For this campaign, RobKarts have been issued for the amounts of 500 and 1000 Turkish Liras. In addition to these fixed-amount cards, cardholders can also determine the amount they would like to pre-pay themselves –with 50 Turkish Liras the minimum limit. Please note that by using RobKart you will not only be protecting the future of the book but also the future of a cultural asset.